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NEW YORK: Donald Trump´s daughter Ivanka, accused of a potential conflict of interest as she helms her own brand while making frequent appearances with her president-elect father, is separating her business and personal social media accounts.

In a “letter” that appeared Tuesday on her Twitter and Instagram feeds, the businesswoman´s team said that her existing @IvankaTrump accounts — which have 2.4 million and 1.9 million followers, respectively — will now be for “personal” use.

All information related to her clothing and jewelry brands, meanwhile, will appear on @IvankaTrumpHQ accounts.

“As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families,” the statement said.

“Our company´s mission is not political — it never was and it never will be — however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change,” it added.

Ivanka Trump, The Trump Organization´s vice president of development and acquisitions, and her two brothers, vice presidents at the conglomerate, have been called upon to manage their father´s fortune and affairs during his tenure at the White House.

She stirred controversy when images released by the Japanese government showed the 35-year-old and her husband, real-estate developer and publisher Jared Kushner, standing and chatting with Prime Minister Shinzo Abe when he met with the president-elect at Trump Tower in Manhattan last week.

She also participated in a telephone conversation when Argentina´s President Mauricio Macri called her father, although the head of Argentine diplomacy has assured that she and the president only exchanged pleasantries.

Donald Trump has also indicated that his son-in-law, Kushner, who is largely absent from social media, could help broker a deal to bring peace between Israel and the Palestinians.

Kushner is from an Orthodox Jewish family. The businessman and investor was a close adviser to Trump during the election campaign.